Creative Department, Marketing Department, UX Design, Web Development
2013 - 2017
Hours Of Development
Sean O’ Donnell, President & CEO of Laser Locators and a 23-year veteran of the ophthalmic sales industry, started Laser Locators as a way to help doctors buy and sell used excimer lasers, and other ophthalmic equipment. The ophthalmic laser industry is a highly technical one that requires a great deal of product knowledge and strong relationships with ophthalmic manufacturers and ophthalmologists. Additionally, it’s critical to have a deep understanding of evolving customer needs and the inventory to match. Laser Locators’ knowledge of their products, large inventory, and relationships with vendors and doctors are the basis for their success.
For Laser Locators to achieve greater success, they need to be able to quickly procure high quality products while continually finding buyers for their inventory. Laser Locators has to regularly attract two distinct audiences; manufacturers who make and provide ophthalmic equipment and doctors looking to purchase equipment.
To accomplish these objectives, Laser Locators turned to Absolute Mobile Solutions to produce a responsive website that made it easy for visitors to find comprehensive product information and allowed extensive opportunities to convert visitors to buyers. Absolute also supported the new website with a digital marketing strategy that utilized SEO, keyword analysis, social media and email marketing to draw more visitors and further establish their brand.