D-Telekom

Deutsche Telekom has launched a new corporate strategy to become the leading European telecommunications provider. CEO Timotheus Höttges laid out the strategic vision: "We are a trusted companion in an increasingly complex digital world – at home and at work, anyplace, anytime. Making life easier for people and enriching it for the long term is the very essence of what we do.

The rationale: customers choose telecommunications providers with high-performance networks, particularly in light of the rapid growth in data volumes. A strong network is also the decisive factor for online service providers looking for a high-quality technical platform for their products that allows them to set up their own services quickly and easily. As a result, integrated telecommunications providers are generally in a better position than fixed-only or mobile-only providers. Deutsche Telekom's leadership goal covers four dimensions: the best network, the best service, the best products and the preferred provider for business customers.