For over ten years, Taco Bus has been serving authentic Mexican street food in Tampa Bay. Starting with a single food truck (actually a renovated school bus), Chef René Valenzuela has grown Taco Bus into a successful chain of restaurants.The El Jefe Burrito Eating Championship was created to be an annual event occurring on National Burrito Day, which is the first Thursday in April. The overall theme would be based on the popular Mexican sport of Lucha Libre.
Absolute designed an official El Jefe Burrito Eating Championship landing page with the rules, waiver and all the details about the big event. We monitored contestants and qualifiers and used social media as the connection between Taco Bus customers and the competition itself. In the two weeks leading up to the event, Taco Bus had more than a 567% increase in traffic to the site from social media alone!